QUICK READS
Free business growth advice


Blogs and Articles are not the same and you need to know the difference
Reading Time: 3 minutes Today I want to mess with your head a little – sorry! I know that I have contributed to your understanding of the word blog


You Can’t Plan Incredible Vacations if You Have no Cclients
Reading Time: 3 minutes In fact, you can’t run a profitable business if you have no clients. If you’re not sure what exactly you need to do, take the


What is a Landing Page and How To Use It?
Reading Time: 3 minutes Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them into sales can


Why We Broke Up With Convertkit and Moved To Flodesk
Reading Time: 2 minutes If you’re like me, you probably send out any least anywhere from several dozen to a few hundred emails each day at the office. This


How To Write a Strong Call-to-Action
Reading Time: 3 minutes As someone continually wanting to stay ahead of the game, I’m always striving to find new clients, add more subscribers to my weekly email blasts,


Four Easy A/B Tests for High-Converting Landing Pages
Reading Time: 3 minutes Do you ever have that last-minute panic before you hit send on your emails? Is the subject line good enough? Will they open it? Perhaps


Best Practices for Creating Your First Landing Page
Reading Time: 3 minutes If you’re a regular reader of my travel marketing articles, you’re already familiar with landing pages. And if you take away only one thing from


6 Reasons Not to Buy an Email List
Reading Time: 3 minutes When you’ve taken the time and dedicate yourself to the success of your travel business, it’s not uncommon to feel tempted to try out a


4 Simple and Free Tips to Improve Your SEO
Reading Time: 3 minutes Marketing your travel agency and your efforts to drum up new travel clients can bet a daunting task. You’re probably used to the standard approaches


Choosing The Right Font for Email Marketing
Reading Time: 2 minutes If you’re looking to attract the attention of new and would-be clients to your agency or travel business, your best bet is also the cost-effective
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ABOUT THE AUTHOR

Sandra McLemore is a digital marketing & business growth expert who got her start in the travel business over 20 years ago as a retail travel agent for STA Travel in a busy campus store front.
She then worked her way into VP level in marketing, media and PR roles for the world’s biggest cruise lines and travel brands.
Sandra is now the owner of TRAVEL MARKETING & MEDIA (formerly Village Girl Marketing), a marketing agency for travel brands specializing in content creation, design and media.
Sandra is also the creator of THE TRAVEL AGENT’S SUITCASE and TRAVEL MARKETING REVOLUTION.
Each service and program helps travel agents to get a consistent flow of new clients through smart marketing strategies.
Over 60,000 travel agents have taken Sandra’s online training, and signed up for her digital marketing solutions.
Sandra lives in Los Angeles and hosts a number of travel programs on cruise line and airline TV and can be seen on network news programs as a leading travel industry expert. Heading off to the best travel trade conferences? You’ll most likely catch her on stage there too!