What is a Landing Page and How To Use It?

Reading Time: 3 minutes Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them into sales can be tiresome. At times it may even feel like you’re repeating yourself over and over again and never really getting the point across or forgetting critical components of your business […]

Why We Broke Up With Convertkit and Moved To Flodesk

Reading Time: 2 minutes If you’re like me, you probably send out any least anywhere from several dozen to a few hundred emails each day at the office. This is where email service providers come into play. For the last several years, I had been using Convertkit. But as subscription prices continued to rise, the basic and lack of […]

How To Write a Strong Call-to-Action

Reading Time: 3 minutes As someone continually wanting to stay ahead of the game, I’m always striving to find new clients, add more subscribers to my weekly email blasts, and looking to grow my conversion rates. The benefits that any of these goals can have on your travel business will help take you to new heights in your marketing […]

Four Easy A/B Tests for High-Converting Landing Pages

Reading Time: 3 minutes Do you ever have that last-minute panic before you hit send on your emails? Is the subject line good enough? Will they open it? Perhaps you sit and agonize over which image will look best on your landing page or ad campaign. Or like me, do you fuss over the words on your call to […]

Best Practices for Creating Your First Landing Page

Reading Time: 3 minutes If you’re a regular reader of my travel marketing articles, you’re already familiar with landing pages. And if you take away only one thing from reading this article today, let it be how important a landing page can be for your travel business. Landing pages can contain vital information about the types of travel opportunities […]

6 Reasons Not to Buy an Email List

Reading Time: 3 minutes When you’ve taken the time and dedicate yourself to the success of your travel business, it’s not uncommon to feel tempted to try out a shortcut or two. This can especially be true when attempting to acquire new leads into your marketing funnel. You’ve tried sending out email blasts about exciting new travel packages, but […]

4 Simple and Free Tips to Improve Your SEO

Reading Time: 3 minutes Marketing your travel agency and your efforts to drum up new travel clients can bet a daunting task. You’re probably used to the standard approaches of marketing, however beginning to steer your focus toward content that is SEO friendly can prove beneficial for all aspects of your agency. What Exactly is SEO? SEO stands for […]

Choosing The Right Font for Email Marketing

Reading Time: 2 minutes If you’re looking to attract the attention of new and would-be clients to your agency or travel business, your best bet is also the cost-effective option: email marketing. Email marketing is an easy way to attract interest leads into making a sale utilizing nurturing sequences made up of emails directed at your clients and their […]

Repurposing Your Travel Content Into a Podcast

Reading Time: 3 minutes As the ways that people research and book travel continue to evolve, so must our techniques as travel agents and advisors to provide our clients with the necessary tools and tricks to help answer all their travel questions before they even know they need to ask. But just because technology has pushed for a more […]

Types of Landing Pages and How to Begin Your Own

Reading Time: 2 minutes If you’ve been reading my blogs for a while now, you’re probably familiar with landing pages, but if not, here’s a quick refresher. Landing pages are the webspace a person ends up after clicking on a specific micro-conversion such as an ad or promotional link. These landing pages can be used to attract new leads […]